Reasons For Listing with a REALTOR®
1. The real estate agent can call a potential buyer over and over again... the owner cannot without appearing to be hurting to sell and therefore suggesting he/she might take less money for his home.
2. Follow up on the potential buyer. The potential buyer sees the owner's home and then goes to another.
3. The potential buyer might take advantage of the owner by wanting too much. The real estate agent can act as a go-between and reason with the potential buyer.
4. Elimination of "window-shoppers."
5. The real estate agent can offer a possible trade in program, which enables a potential buyer to go ahead and not be afraid because he/she has a home to sell.
6. Nationwide coverage and exposure. The real estate agent has the advantage of having so many Associates working along with him/her to sell the home through MLS.
7. The real estate agent has real ready-to-buy buyers from established business referrals.
8. Out-of-town purchasers will usually call a REALTOR® rather than take the chance of getting lost looking for property.
9. Owners cannot explain objections away like a real estate agent can. The owner rarely knows the real objections since the potential buyer does not want to hurt the owner's feeling.
10. A REALTOR® knows the price of similar properties that have sold. This helps to convey confidence in the sales price to the purchaser.
11. A REALTOR® is equipped to draw up a contract at the right moment when the purchaser is ready to sign.
12. Most potential buyers who call the owner are bargain hunters. They fell they can cut the price.
13. Difficulty in reaching owner to inspect the property. A real estate agent or his/her staff can be reached at almost anytime.
14. A REALTOR® can usually secure a higher sales price through better exposure to many more buyers.
15. Safety to owners. The real estate agent can show to qualified buyers. The owner does not know who is qualified and usually will let anyone come into his/her home to look around.
16. A REALTOR® will know to pre-qualify the purchaser for a loan and help him/her secure a mortgage.
17. An owner cannot be as convincing as a salesperson about the value of the home.
18. A call on one of our signs two miles away may produce a buyer for your property. Homes are usually bought by comparison.
